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Effective Web Design

Vittox can assist you with all aspects of developing an efficient and effective information technology architecture for your business. Becoming involved at this stage, can serve as a great primer for the design process.

An effective website is an extension of your business. Our web design solution focuses on your business goals:

  • Increasing Profits
  • Turning Visitors Into Customers
  • Increasing Sales
  • Decreasing Operational Costs
  • Increasing Traffic
  • Improved Customer Support

 

 
Five elements for an Effective WebSite

Over the years we have developed a process for designing successful and effective Web Systemas for business purposes. This process includes five basic elements. Our five factors of success for your Web Business Design is based on the basic principles of continuous improvement and provides the basis for a successful and effective business Web:

  • Alignment: We make sure that your web site is aligned with your business goals.

  • Clear Purpose: We design each page of your site with a clear purpose and communicate that purpose to the visitor.

  • Create Action: We insure each section has a clearly defined preferred action for the visitor to take. It is impossible to increase the effectiveness of your web site if the visitor does nothing.

  • Relationship Focused Content: There can be no transaction without a relationship. All site content is focused on building trust and a positive emotional context, the two ingredients of all relationships.

  • Measurement: We help you develop real measures to track the effectiveness of your web site.

  • Platform Independence: Any solution should be independent from the operating system to assure the widest possible access. More than 45% of the Web Systems do not work with opensource technology like Firefox, the most used browser today (Jan-2009) and growing faster.

 

 
Alignment

Alignment is the process of insuring that all processes in your business (including your Web System) are aligned with your business goals. Simply put, you must make sure that each section of your Web System works toward meeting at least one of your business goals. This is the basis for every section of your site and everything drives from it. Without alignment, it’s impossible to have an effective Web. Even if it works great, it’s not going to be much help to your business. We provide Alignment as part of our solution.

 

 
Clear Purpose

Once you have alignment, each section of the web site must have a purpose that is clearly understood by the site visitor. Purpose is the foundation of each site section. Purpose defines the look and feel (graphic design) and the content of the section. Having a clear purpose helps you create this content and it helps the site visitor understand what your site is about. Make sure your web site clearly defines its purpose. Don’t let your customers try to figure it out for themselves. They will probably get it wrong. We help to improve your communication skills.

 

 
Create Action

Every web designer will agree that navigation is one of the most important aspects of good web design. However, most designers view navigation as only the links and buttons that allow people to find information they are looking for. The true importance of navigation is insuring that the site visitor knows what is expected, what action is required. If you want the customer to contact you, make it obvious and simple. The vast majority of site visitors appreciate knowing what is expected. They enjoy having a path to follow. Even those who consider themselves free thinkers and prefer finding their own way appreciate it when the information they are trying to locate is clearly defined. We have enough experience to help you improve the effectiveness of your business communications through your Web and your business team.

 

 
Relationship Focused Content

A relationship is required for any transaction to occur. In the physical world this relationship is taken for granted. Someone walks into your business, talks to a sales person, experiences the environment and makes a purchase. In the virtual world there is no person to help create a relationship. In fact, the virtual world is the home of non-relationship where a user can wander anonymously around your site, purposefully avoiding the creation of any relationship. This makes it absolutely necessary to focus your content on creating and enhancing a relationship… a connection between the site and the user. Vittox solutions always include the relationship process as a resource in every Web Systems design.

 

 
Measurement

Without measurement you cannot methodically improve your site. Without measurement you cannot know whether any change to your site improved or hurt the effectiveness of your site. How do you know you’re getting better if you don’t keep score? Effective measurement tells you if your web site is helping your business to meet your goals. Our reports are designed with a corporate vision for optimal management in each area of the organization.

 

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